Introducing: Storytime! True stories of successful companies, in their journey to PMF.

There’s a wealth of information out there, but for founders who are just in the process of building something — ideating on an idea (or multiple!), figuring out if it has legs, wondering how to get to PMF — there are no trusted resources that give the *real* perspective on how successful companies have found their way to PMF.

This newsletter isn’t about frameworks, or how-tos. It’s about real stories, from founders themselves.

What inspired their idea?

How did they explore the problem space?

How did they decide what to build as an MVP?

How did they find that first customer?

What did they do when things weren’t working?

When did they know they had struck a chord?

This newsletter is for to-be founders: as you’re ideating on your idea, and going through this journey to get to PMF, I hope you find some interesting learnings you can apply to your own journey.